CDM Fresh

Incredible colours,  unbeatable efficiency Introducing the new generation  MASTERColour CDM Fresh

MASTERColour CDM Fresh 1 CDM-T Fresh CDM-TC Fresh CDM Fresh 50W Colours outside of the circle are enhanced D L C O O L C D Features • Excellent colour enhancement (red, green, orange, blue)• Cool fresh light • 60% efficiency increase compared to existing SDW• Comes in standard CDM lamp dimensions• Works on standard CDM gear • Fits in existing CDM luminaires Benefits • Makes fresh food (meat, fish, vegetables) look incredibly smooth and pure with full colours • Creates a sparkle that gives extra fresh reflection on food • Makes coloured packing material look vibrant• Save 30%...50% on energy compared to normal SDW which is 18...30 euro per year per light point • Use of existing luminaires lead to shortest time to market, reduced development costs and less complexity • Extended lifetime (+50%) with stable colour compared   to SDW MASTERColour CDM-T/TC  Fresh 50W & 70W In some cases existing CDM (Elite) reflectors might need adaption to get maximum LOR and optimal light distribution, depending on beam angle, reflector facetting and burning position. Explanation RSI, GSI  RSI (Red Saturation Index) and GSI  (Green Saturation Index) are measures to indicate colour over-saturation or colour “exaggeration”. As a reference: halogen  light has RSI and GSI = 0. Since 1992, White Son (SDW) lamps have been a leading proposition in fresh food accent lighting in supermarkets.  SDW lamps provide a unique colour enhancement that makes a wide range of fresh food look incredibly fresh, beautiful and attractive. MASTERColour CDM Fresh is a new generation of fresh food enhancement lamps with a remarkable reduction in energy consumption: It will consume 30% to 50% less power while giving 15% more light than White Son! At the same time,  the unique SDW colour enhancement is further improved and combined with more and cooler light, making fresh food look brightly coloured and completely irresistible. Green Saturation Red Saturation GSI = 0 GSI = 8 RSI = 0 RSI = 10 G12 50W G8.5 50W G12 70W G8.5 70W CDM-T Fresh   G12 CDM-TC Fresh   G8.5 Dimensions (mm) Dimensions (mm) 50W & 70W lamp D  Max L (=LCL) Nom C Max CDM-T Fresh G12 20 56 103 CDM-TC Fresh G8.5 15 52 85 Dimensions same as existing CDM-T/TC lamps. Arc length O same as CDM Elite 50W & 70W.

MASTERColour CDM Fresh 2 Ordering data Product specifications The 50W T/TC lamps will be upgraded towards universal burning in 2012. Type  Light  output  (lm) Module Efficacy (lm/W) Colour  Temp.  (K) Red   Saturation  Index (RSI) Green  Saturation   Index (GSI) Survival  95% (hr) Survival  50% (hr) Lumen maintenance   @15 k hrs (%) Burning  position Lamp   foot Luminaire gear CDM-T/TC Fresh 50W 3900 78 4000 10 8 9000 15000 65 Horizontal only  G12 / G8.5 Standard CDM gear CDM-T/TC Fresh 70W 6000 82 4000 12 8 9000 15000 75 universal G12 / G8.5 Standard CDM gear Naming Units  per  package EOC 12nc=GPC MASTERColour CDM-T Fresh 70W G12 12 12544000 9281 964 05131 MASTERColour CDM-TC Fresh 70W G8.5 12 16329900 9281 967 05131 MASTERColour CDM-T Fresh 50W G12 12 15643700 9281 934 05131 MASTERColour CDM-TC Fresh 50W G8.5 12 16327500 9281 966 05131 Is MASTERColour CDM-T/TC Fresh compatible with existing  CDM-T/TC (Elite) luminaires? Yes, CDM-T/TC Fresh lamps are CDM lamps and fit in existing CDM-T/TC (Elite) luminaires. Will Philips also launch a successor for SDW with warm light? SDW has 2 special properties: colour enhancement in combination with warm light. To optimize these 2 special properties and increase energy efficacy, we have chosen to split the new generation into  2 products: • MASTERColour CDM Fresh: colour enhancement• MASTERColour CDM Warm: warm light (colour temp. 2500K,   launch in 2012). The new names highlight the special properties,  and indicate that these lamps are CDM technology and therefore require CDM luminaires.   Can CDM Fresh be used in an existing SDW luminaires? This is not possible because of differences in requirements for front glass, optics, LCL, gear and socket. Why is CDM Fresh 4000K? The colour temperature of 4000K is a result of the colour enhancement. For most fresh food applications, the higher colour temperature creates a brighter impression and makes fresh food look even fresher. In some specific applications (bread, cheese), the warmer colour temperature lamp CDM Warm (launch in 2012) will be a  better choice.  Can I relamp CDM-T/TC (Elite) 70W with CDM-T/TC Fresh 70W? Yes, you can! CDM-T/TC Fresh lamps will substantially improve  the fresh impression of your fresh food. No gear changes  are required! Will Philips keep SDW T/TG in the portfolio? Yes. Philips will keep SDW in the portfolio for the foreseeable future. Frequently asked questions

©2012 Koninklijke Philips Electronics N.V. All rights reserved.  Document order number: 3222 635 66775 For more information, please contact Arthur van der Wateren Product Marketing Manager Philips Lighting GBU HID  Steenweg op Gierle 417 B-2300 Turnhout,  Belgium cell: +32 471 920 361  email: [email protected] For more information, visit:  www.philips.com/mastercolour